The Butterfly Trail, London

I was walking past Centrepoint in London on New Year's day when these coloured lights caught my eye so I went to have a look.  It was The Butterfly Trail.

It is the world’s first mixed reality experience. It is an immersive experience as the wrap around screens are from floor to ceiling, four storey high. Apparently they are the most advanced screens in the world.

"Outernet presents The Butterfly Trail, brought to you by Pixel Artworks. Discover a magical new immersive experience which pushes the boundaries of digital design. Experience The Butterfly Trail at The Now Building".

"The Butterfly Trail guides visitors through the intrepid explorer Professor Peter Pelgrin’s Botanical Workshop, into his Glass House where they can interact and explore the experience using just their smartphone. Using their phone, visitors will be able to release magical AR butterflies and trigger real-time animations. "

Whilst I was there I didn't realise that you can "hold" butterflies using your phone. It was quite crowded and I didn't bother to really find out what was going on.

The introductory screens and looking straight up -

The main screens -

Entry is free. 

See more, including a video, on Outernet.